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Ingenious humanitarian effort adorably and creatively motivates South African children to wash with soap

An organization called Blikkiesdorp 4 Hope, in partnership with ad agency Y&R, began an initiative several months ago called Hope Soap, which has dramatically improved hygiene and thus reduced disease in Cape Town’s Blikkiesdorp community by getting the kids to wash their hands and bathe with soap.

Distributing the soap is relatively easy, but check out how they get the kids to actually use it…

(via Ads of the World)

Read more: http://twentytwowords.com/ingenious-humanitarian-effort-adorably-and-creatively-motivates-south-african-children-to-wash-with-soap/

2 comments for “Ingenious humanitarian effort adorably and creatively motivates South African children to wash with soap

  1. Jake
    11/30/-0001 at 12:00 am

    As a recovering germaphobe, I love this idea! It’s so smart and sweet, really.

  2. misty
    11/30/-0001 at 12:00 am

    If I hit the lottery, Im gonna donate an ass load of money to this cause. Its fantastic.